A Conscious Consumer Guide

“The secret of change is to focus all of your energy, not on fighting the old, but building the new”

Before you get started, it’s important to understand that

change takes time,
everyone makes mistakes,
no one expects you to be perfect, and
there is no right or wrong way.

By signing the pledge, you’ve already taken a step in the right direction. While some find it easier to switch to a plant-based lifestyle immediately, others like to make gradual changes switching out some of their weekly meals for a plant-based alternative. The latter can help stop you from feeling overwhelmed and gives you time to learn and adapt.

Below is a summary of each industry, looking at the individual animals, how the industry operates, as well as environmental and health impacts. We’ve also provided some ethical alternatives and a story about a rescue animal.