𝐅𝐚𝐦𝐢𝐥𝐲-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐟𝐮𝐧 𝐚𝐧𝐝 𝐚𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐝𝐞𝐥𝐢𝐠𝐡𝐭𝐬 - 𝐨𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐲 𝐝𝐞𝐜𝐞𝐩𝐭𝐢𝐨𝐧?

Behind the fun and marketing of the Royal Agricultural Society of NSW lies a world of hidden animal stress and suffering, and we believe, consumer and family deception. We’re going to the 2026 Easter Show - and we want you with us.

The Sydney Royal Easter Show is one of Australia’s most iconic events. Founded in 1823 by the Royal Agricultural Society of NSW (RAS NSW), it attracts hundreds of thousands of visitors every year - many of them families with young children, encountering farm animals for the very first time.

The RAS NSW markets itself as a not-for-profit committed to supporting rural communities and educating the public about sustainable and innovative agriculture. In reality, the show increasingly features events and displays that have nothing to do with sustainable agriculture or rural communities - and everything to do with entertainment at the expense of other-than-human animals and keeping consumers in the dark.

We’ll be there on 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝟒 𝐀𝐩𝐫𝐢𝐥, 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝟏𝟎𝐚𝐦 𝐚𝐧𝐝 𝟏𝟐𝐩𝐦 𝐚𝐭 𝐉𝐚𝐜𝐚𝐫𝐚𝐧𝐝𝐚 𝐒𝐪𝐮𝐚𝐫𝐞, 𝐒𝐲𝐝𝐧𝐞𝐲 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐏𝐚𝐫𝐤. Join us to raise our collective voices for compassion, truth and transparency.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐒𝐡𝐨𝐰 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮 𝐨𝐫 𝐬𝐡𝐨𝐰 𝐲𝐨𝐮
The animals on display at the Easter Show are clean, fed, watered and they have bedding and shelter. They don’t look like or represent the millions of farm animals trapped in intensive industrial animal agriculture. In the sheds and paddocks most farm animals suffer cruel and painful mutilations - many have their tails docked, their ears notched, their teeth or beaks clipped or their sensitive horns removed. Children are naturally drawn to animals. But in the ‘show’ environment, they are objects to be gawked at, poked, and prodded, while the reality of the industry that produced them and sends them to slaughter remains carefully hidden from view.

𝑨𝒏𝒅 𝒕𝒉𝒆𝒏 𝒕𝒉𝒆𝒓𝒆 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒆𝒗𝒆𝒏𝒕𝒔 𝒕𝒉𝒂𝒕 𝒈𝒐 𝒃𝒆𝒚𝒐𝒏𝒅 𝒅𝒊𝒔𝒑𝒍𝒂𝒚 𝒂𝒍𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓.

Forcing pigs to dive off diving boards into a swimming pool. Confining young animals into petting zoo enclosures. And rodeo events - night after night - in which cattle and horses are deliberately tormented into unnatural, distressed behaviour using tight flank straps, spurs, and electric prods. None of this represents excellence or innovation in agriculture. None of it supports rural communities. And none of it is what the RAS NSW’s own marketing claims.

𝐈𝐓'𝐒 𝐓𝐈𝐌𝐄 𝐓𝐎 𝐑𝐎𝐏𝐄 𝐈𝐍 𝐑𝐎𝐃𝐄𝐎𝐒

𝐓𝐡𝐞 𝐑𝐀𝐒 𝐍𝐒𝐖-𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝 𝐫𝐨𝐝𝐞𝐨 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐝𝐞𝐜𝐞𝐩𝐭𝐢𝐨𝐧. The wilful tormenting of cattle and horses to ‘perform’ is not in keeping with good, low-stress animal handling practices or rural communities.

Hundreds of thousands of people visit the show every year. Many will never have been to a rodeo before. Many will be children. The RAS NSW insists all exhibitors be “family friendly” - and allows these spectacles night after night anyway.

Children watching these events are learning that it is acceptable to torment peaceful herd animals for human entertainment and spectator sports. Many will not know they are watching something that the law itself classifies as cruel.

NSW law defines rodeo activities as cruel - but provides operators with a specific exemption from prosecution.

Animal Liberation applied for a display stand at the 2025 show to provide honest, evidence-based information to the public. Our application was refused.

We’ve been here before.

Animal Liberation has been advocating at the Sydney Royal Easter Show since the 1980s. This year, as we celebrate our 50th anniversary, we’re going back.

Come to our peaceful rally on Saturday 4 April and stand with us as the public voice for compassion, truth, and transparency at the Sydney Royal Easter Show.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗠𝗶𝗻𝗶𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳:
Write to NSW Minister for Agriculture Tara Moriarty at tara.moriarty@parliament.nsw.gov.au and demand greater public transparency about animal agriculture at the Show, and real accountability from rodeo operators - including the publication of animal injury and death statistics.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘁𝗵𝗲 𝗦𝘆𝗱𝗻𝗲𝘆 𝗥𝗼𝘆𝗮𝗹 𝗘𝗮𝘀𝘁𝗲𝗿 𝗦𝗵𝗼𝘄: Email the Sydney Royal Easter Show at callcentre@eastershow.com.au and tell them that rodeos are not family friendly - and that the public deserves truth and transparency about the use and exploitation of animals in their care.

Thank you for standing with us - and with every animal whose life depends on people willing to speak up.

𝑵𝑶𝑻𝑬: 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂 𝒑𝒆𝒂𝒄𝒆𝒇𝒖𝒍 𝒓𝒂𝒍𝒍𝒚 𝒘𝒊𝒕𝒉 𝒑𝒐𝒍𝒊𝒄𝒆 𝒂𝒑𝒑𝒓𝒐𝒗𝒂𝒍, 𝒃𝒚 𝒂𝒕𝒕𝒆𝒏𝒅𝒊𝒏𝒈, 𝒚𝒐𝒖 𝒂𝒈𝒓𝒆𝒆 𝒕𝒐 𝒂𝒃𝒊𝒅𝒆 𝒃𝒚 𝒕𝒉𝒆 𝒊𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒐𝒏𝒔 𝒇𝒓𝒐𝒎 𝑨𝒏𝒊𝒎𝒂𝒍 𝑳𝒊𝒃𝒆𝒓𝒂𝒕𝒊𝒐𝒏.